DESIGN DAILY | on-line design newspaper

The Alessi Watches collection represents one of the company’s first collaborations of the twenty-first century, cultivated in partnership with the Japanese watchmaker Seiko. The new 2009 models are designed by Stefano Giovannoni and Will Alsop with Federico Grazzini. Daytimer is formed of Alsop’s vision of objects in the world. We see it present in the landscape; it has landed in the universe of objects, naturally, effortlessly. It has a smart, adaptable, docile form, which encases it technological core while at the same time it is ironic and natural. Although apparently clumsy, Daytimer wraps complacently round the wearer’s wrist, presenting the owner with is 3D display; the OLED screen conveniently turning towards its owner and wanting to play. Daytimer wants to be owned by its wearer, although inevitably it will attract the attention of others. Daytimer polygonises a human wrist. It loves humans and it wants to be close to them. Or part of them.

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